Agile-Barcelona Meetup - Introduction to Lean Product Management
Tuesday 2 July 2019, 18:30 - 19:30
Edificio El Triangle, Plaça Catalunya 1-4, 3º planta, Barcelona, España
Speaker: Gerard Chiva by AKTIA Solutions Agenda: 18:30 – 20:30: Introduction to Lean Product Management20:30 – 21:00: Networking with food (pizza) and drinks Description Between 40% and 70% of digital products do not achieve significant adoption in the market and do not meet their business objectives. The world has changed very rapidly in recent years and the pace of change and disruption due to technology, digitization and globalization is growing exponentially. This is a challenge for most companies and also for many professionals. We need a value-oriented organizational structure, new product management techniques and a new mentality. Companies must be structured in true Lean product organizations, and they require a very specific and fundamental role for success. The Lean Product Manager or Digital Product Manager. But neither Product Owners, Product Managers, Business Development Managers or Project Managers can succeed in that role. Agile and Scrum trainings and certifications teach you how to execute a project. In this introduction to Lean Product Management you can see how to effectively manage the entire life cycle of a product. You cannot miss this meetup if you want to know first hand the fundamental skills that modern companies need in the role of the Digital Product Manager. Content Following the life cycle of a product as a guiding thread, we will review the fundamental concepts of Lean Startup, Business Models, Behavioral Economics, Strategy and Execution. In addition, we will also see the most common mistakes, which even today, “Agile" companies make in the development of products. These are the fundamental topics that we will cover in the meetup: - Errors and pitfalls in product development- Lean Organization and the Lean Product Manager- Business Models- Product Lifecycle- Product-Market Fit- Product Strategy- OKRs- Product Roadmaps- Prioritization- Metrics
Publicado por: Betabeers